Marxism & hegemony: blog tasks
Task 1: Mail Online review of Capital
1) Re-read the Mail Online review of Capital. Why does it suggest that Capital features a left-wing ideology?
'With a fizzle like a firework on a wet night, Capital (BBC1) dribbled to a soggy ending.'
'Everything British came in for a dose of loathing'
3) What scenes or characters from Capital could be read as promoting left-wing ideology?
Kwentina encounters the black female lawyer, while Roger and Arabella are depicted as snobby and overly focused on money, just like in the bedroom scene. Roger's lack of parenting skills is evident, and the Kamal family is shown to be assimilating into British society and culture. Petunia displays great tolerance towards immigration.
4) What about the other side of the argument - are there any aspects of Capital that reinforce right-wing or capitalist viewpoints?
Roger is dedicated to his work, even when he is at home. Kwentina puts in extra hours at work. They both receive bonuses for their hard work and save money to create a better future for themselves.
Task 2: Media Factsheet - Applying Marxism
Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #66: Applying Marxism. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level or online here (you'll need your Greenford Google login to access). Read the factsheet and answer the following questions:
1) What does Marxism suggest regarding power in society?
1. The elite have power and the masses depend on them for jobs and income, while the elite need the masses to remain passive and not question their authority.
2) Why is The Apprentice a good example of the media reinforcing capitalist values and ideologies?
The entire show revolves around the concept that people's fate in getting a job depends on the decision of entrepreneur Lord Alan Sugar. The show emphasizes that being employable and suitable for the job requires not challenging authority and working diligently. This aligns with Karl Marx's idea that the elite, represented by Alan Sugar, relies on qualified laborers (the contestants) who must be compliant and non-confrontational to maximize profits for the elite. Consequently, the show reinforces the notion to its viewers that being a good worker means not questioning authority and avoiding excessive individuality.
3) Come up with two examples of media texts (e.g. TV programmes, newspapers etc.) that either fetishise working class life (e.g. EastEnders presents quite a harmonious East End community which probably doesn't accurately reflect East London life) or demonise working class life or poor people (e.g. The Daily Mail and The Sun newspapers regularly demonise people living on benefits with headlines referring to 'scroungers'.) Explain what meanings these texts communicate to their audiences.
When making a Marxist reading of a text, look out for representations that:
- show the values of the power elite as beneficial to the mass - The failure of the bankers is what caused the housing crisis and so need to be protected in order for things to go back to normal
- show queries or challenges to the base as meaningless, foolish or anti-social via ‘failed revolt’ - Kwentina cannot work legally due to asylum laws
- show the subdominant position of the masses as a naturalised idea - The Kamal family working hard running the store and a newspaper delivery service while Roger struggles due to an 'unfair' bonus
- show the values of the power elite as ‘natural’ or ‘right’ - Rogers reference to his bonus being 'Fundamentally not fair' suggesting its his 'right' to earn a significant bonus
- show that being a member of the mass is a good thing - The close knit Kamal family which even in the recession stays close together
- show the masses accepting the values of the power elite - The characters have no real choice against the crisis
- show the values of the power elite as being ‘for the good of the masses’ (even when unpleasant) - If the banking crisis did not happen most things would be alright
3) What research is quoted regarding BBC bias and what did it find? Do you think the BBC is biased?