Introduction to Radio

 BBC Sounds

Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

They suggest this because BBC Radio holds 50% of the national market which means that they are reaching over 34 million people each week.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?

only 3% of under-35s used the BBC iPlayer catch-up radio app.

3) What is BBC Sounds?

BBC Sounds is an app for mobile devices where u can listen to the news and podcasts.

4) How do audiences listen to radio content in the digital age?

via Bluetooth in their car or via headphones usually in their morning routine.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

He suggests that they should provide a sense of community so that the young generation will stay. 

6) Why does the BBC need to stay relevant?

BBC needs to stay relevant so that they can justify to people to pay for the yearly licence fee.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

it offers live radio, podcasts and music

8) How does it link to BBC Radio?

Their content for the app can be provided by BBC Radio for instance live radio and music.

9) What are the criticisms of the BBC Sounds app?

Some criticisms of the app were that the App was buggy at times and the UI was boring.

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

The 2 podcasts that were released had modern views that the newer generation could relate to and connect with.A