Film Industry assessment learner response

Film Industry assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW- A solid assessment showing some good knowledge of the CSP

EBI- Written English: spelling, Capital letters etc.

- Revise Key terminology: distribution etc.

- Revise marketing techniques for BBTL

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: 3/3;  3/6;  5/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

Q2: I may have missed out on:

● Film festival circuit – particularly the Sundance Film Festival where it was bought by New Line

Cinema.

● Premieres - London, Luton and Asbury Park, New Jersey (attended by Bruce Springsteen).

Q3: I may have missed out on ;

● Blinded By The Light cost $15m to make – money raised between Bend It Films (huge success

with Bend It Like Beckham), Levantine Films (huge success with Hidden Figures) and

Ingenious Media investment company.

● Blinded By The Light generated great excitement at the Sundance Film Festival which

resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

● Interviews with writer, director and stars across TV, radio, newspapers and magazines (e.g.

BBC1 The One Show). This would have been useful as this is a more mainstream way to promote their product and they can give more insight into behind-the-scenes that the fans may want to see.

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

● Unfortunately, despite good reviews and positive word-of-mouth from audiences and online

(rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the

production budget and nowhere near covering marketing costs.

● Some industry figures suggested the film was released too closely to Yesterday – another

British comedy featuring popular music that was far more successful at the box office.

● New technology is opening new ways to distribute films and Blinded By The Light now has an

extended slot on Amazon Prime which will bring in some of the money it has lost. However,

it remains the perfect example of why the cultural industries are a “risky business” as

Hesmondhalgh says.