Preliminary exercise learner response

Preliminary exercise learner response

1) Type up your teacher's feedback in full plus a summary of the comments you received from other students in the class.

Teacher comments

• Opening works – having a narrative established via dialogue is good. However, you need to review the transitions – using dissolve/fade in the middle of a conversation might be confusing for the audience.
• Not sure on background music – feels like a very different genre to urban drama/music?
• When song comes in it’s not distinctive enough – it still feels like background music rather than a music video. Is this in audio levels or actually how it is introduced?
• Location and weather (too sunny!) are an issue for this genre – it doesn’t feel ominous or dangerous. The performance element in the last section also has this problem and will need re-thinking and re-shooting.
• You definitely need another scene / location / performance element for the full video.
• Needed footwear element and brand identity of your artist in there – both are part of the brief.

Summary of student comments

WWW: Good concept

EBI: Janky edits plus location

2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write three WWW bullet points and three EBI bullet points for your work.

WWW: Nice idea, good basis of an intro & some matching w beat edits

EBI: Some weird continuity errors, Janky edits at times & location doesn't match song.

3) How effectively did you complete the objective you laid out in your mini preliminary exercise statement of intent?

I think I have covered most of the things apart from the location.

4) What have you learned from the preliminary exercise that will help you in the actual coursework project?

I have learnt what I need to improve on such as making sure my location matches to my song and the vibe of the video.

5) Now you have completed the preliminary exercise, will you change anything about your actual coursework video plan? This could include your concept, cast/actors or technical elements such as mise-en-scene, camerawork or editing.

I will most likely keep the concept, however everything else is likely to change in order to make things more profesesional.